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  • Writer's pictureGil Aranowitz

The Shokunin's ethos


More doing. Less speaking.


Calling Japan home for over a decade has taught me to appreciate the shokunin’s creed – the veneration of mastery, a singular pursuit of craft over chatter.


But what if words are your craft? What if your mastery lies in amplifying voices, in shaping narratives? Is silent creation enough, or does the scribe’s voice also need to be amplified?


As a writer and messaging strategist – a marketer with a craftsperson’s mindset – the irony is not lost on me.


Still, I believe that continuous improvement, an unwavering focus on the art of language is where true value unfolds. Sometimes, the most profound impact we can make is not by adding to the noise, but by honing our skill until it speaks volumes on its own.


Seeking excellence in quiet dedication can be just as noble as the work itself.

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