Helped one of the nation’s top credit unions court first-time home buyers with a content marketing program designed to generate leads and new customers.
Working with leading home finance experts, we developed a series of ebooks for Mountain America designed to educate and inform first time home buyers on how to plan, finance and purchase their first home. Titles include “The ABCs of Buying Your First Home” and “Manage the Mortgage Process Like a Pro.”
Social Media And Blog Content
An ongoing series of blog posts and social media content centered around the rallying cry of “YesHome” – that the dream of homeownership is achievable, helped get the conversation going with potential home buyers.
Focused, prospect building landing pages serve as targeted campaign destinations. In exchange for contact information, prospective home buyers were able to download one of Mountain America’s ebooks.
Developed a series of infographics to inform people and stimulate conversation around home ownership and address common questions and concerns about mortgages.
Social promotions celebrated the benefits of owning a home and got people celebrating and sharing images expressing what they love about home as well as their hopes and aspirations around home ownership.
Emails & Workflows
Created strategic workflows and email marketing programs designed to engage prospective first time home buyers and maximize conversions.