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Using storytelling and rich, relevant content to help Epson directly engage and inspire the real estate industry.
SITUATION
As the world increasingly turns to digital documentation, there are still entire industries that rely on the printed page. We worked with Epson to directly support and engage real estate professionals, showcasing the company as a solutions-oriented partner for digital documentation.
SOLUTION
Created an online resource supporting three key areas of the trade; commercial offices, residential offices, and agents that work primarily from home.
Users found mini-documentaries, case studies, user-guides, featured products and useful templates. Everything for agents and offices that rely on desktop printing for promotional materials, diagrams and contracts to thrive in a highly competitive industry.
RESULTS
Focusing on rich, relevant content, Epson experienced an increase in upper funnel prospects to their website by an astounding 500% — 5Xs greater than traffic prior to the campaign, at a cost that was just 20% of their average outreach budget. But what does that mean to the bottom line? How about a fantastic 20% of the site visitors went on to shop relevant Epson products.
Realtor Stories
Real estate pros share their experience using Epson products at home, in the field and in the office to help them perform at their best.
Epson Real Estate Solutions Landing Page
The Epson Real Estate Solutions landing page acts as a portal to three areas of the industry, some of the challenges within those areas, and the solutions Epson provides to support real estate professionals.
Commercial Real Estate
Each individual category focused on a unique challenge for real estate professionals. showcasing a set of case studies, tools, tips and techniques from Epson.
Case Studies, Tips, Tools & Techniques
Each category had its own set of sharable content for real estate professionals to explore including success stories, how-to guides, related templates and featured products.
