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  • Writer's pictureGil Aranowitz

Does technology run your business? Or do you?

The robots are welding.

Drones are out making deliveries.

CRMs are handling the outreach.

And AI is writing the brochures.


So here's the big question:

Does technology run your business? Or do you?

Choosing platforms, integrating tools, and optimizing output can take up your entire day, leaving little time for the important things like:

  • Casting a meaningful vision that motivates your team

  • Optimizing the ideal set of features and benefits to position your offerings

  • Creating an enticing narrative that invites potential customers to learn more about you

In other words, acting like a company that leads.


Sure, technology can make you more efficient. But will it make your business better?


I specialize in helping businesses clarify their messaging, so your company can perform at its best. I'm happy to chat about how I can help you get clear on your leadership, product development, marketing, and sales messaging.


Here's to showing technology who's the boss of your business 🥂🤖🥂!!

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