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Showcase your leadership
Build customer trust
Create more sales opporunities
Not getting the results you want from your marketing?
It could be your messaging...
The team nailed the design. You test and measure diligently. Post regularly. Optimize everything you can for success. But the results disappoint.
Still, you keep trying. Your business won't grow on goodwill alone. You need to connect with customers based on your bonafides. But how will people know what you can do for them if your messaging doesn't connect?
Weak messaging leads to missed opportunities.
A strong messaging strategy is the smartest, fastest, most affordable way to unlock the power of your brand
The marketing strategy landscape is littered with rabbit holes. Timesucking exercises that zap your budget, time and energy, taking you away from running your business.
You could spend countless hours and thousands of dollars relentlessly trying to level up your marketing. Mission and vision workshops. Archetypes research. Long-winded positioning exercises. Brand onions. Brand onions?!?
But you would miss the fundamental connection between your brand and your business – your messaging.
Messaging turns your brand into a business driver.
Start marketing with a confident, unstoppable focus
Messaging is the foundation of your marketing. It will make or break your strategy and your content. But it needs to be properly thought through and planned.
The good news is once you have your messaging strategy in place, you can really market like a leader. Customers will seek you out. Competitors will react to your initiatives. Being at the front of the pack will feel great. Growing your business will feel even better.
How we put game-changing messaging to work for your business
Brand Clarity Coaching
My Brand Clarity Coaching is designed to help you find your why, state your how, and articulate your beliefs.
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This unique approach helps individuals and organizations radiate the confidence needed to rise above the competition. And speak with a clarity that connects with customers.
Voice of Customer Research
Fully understanding your customers’ perspectives is key to powerful messaging that gets results.
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Through Buyer Personas, we can tailor messages to resonate with specific customer segments, enhancing the effectiveness of your messages.
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Well-crafted Value Propositions allow customers to clearly and quickly understand the advantages of your product/service.
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Both are built on Voice of Customer Research. By analyzing online reviews and conducting customer interviews, I'll develop insightful Buyer Personas and persuasive Value Propositions for your offerings.
Brand Story Workshops
Powerful brand stories are about your customer’s transformation through your product or service. It may be rooted in your origin story. Or by showing customers a clear vision of success through your brand. Or a combination of both approaches.
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My Brand Story Workshops are grounded in universal storytelling principles. They leverage my nearly three decades in brand planning and messaging development experience. I’ll leave no stone unturned working with you to uncover and articulate your powerful story in ways that will energize your marketing and sales efforts.
Messaging Guides
Stop wasting hours noodling through endless rewrites of sales decks, landing pages, and email drafts, trying to find the right words. Put your marketing and sales team on the same page. Bring consistency to all your communications.
My Messaging Guides typically include your powerful brand story, taglines, headlines, brand voice and tonality guidelines, word banks, elevator pitches, and value propositions. All ready to enrich your marketing and sales efforts.
Content Plans & Sales Funnels
Eliminate the guesswork and gamble around content creation.
Instead, unleash your unique voice and transformation story. This is the plan to build your business with compelling content and effective sales funnels.
I’ll work with you to develop motivating themes, titles, offers and content calendars to connect with your customers. And because not all content works the same, I’ll provide focused guidance on what types of content you should be creating.
Finally, I’ll provide guidance for optimizing your social profiles and email marketing.
Copywriting & Content Creation
Ready to put your messaging to work?
I’ll craft copy that connects with your target audience and inspires action. From website copy to videos to email campaigns, I’ll share your brand stories and value propositions with clarity and impact.
Plus, I’ll create high-quality content that engages your audience and positions you as a thought leader in your industry. So let’s bring your messaging to life with compelling content that drives results.
Messaging matters
So why is it treated like the red-headed stepchild of the marketing mix?
I started my first ad agency job in 1994, the same year Amazon launched. When you begin a marketing career at the dawn of the digital revolution, you learn one thing: The old rules rarely apply.
Ever since, I've spent the bulk of my career questioning, learning and searching for inspiration. All to help my clients become better communicators, storytellers and brand builders.
And the one area I noticed clients consistently overlooking was messaging.
Messaging usually got passed off to the ad agency as part of creative development. Or it became something a designer or developer paid lip service to while building a website.
It was rare to see companies put focus on what was arguably the most crucial marketing element outside of the product or service being sold.
I created The Best Words Win to help companies grow their business through effective messaging. In an age of information overload, it is the one element that will help you both stand out and better connect with your customers.
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Gil Aranowitz
"The Messaging Doctor"
OCCUPANCY GREW TO 97%
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Gil helped Sevenco bring our brand to life and establish our online presence across all major mediums including Google, Facebook, Instagram, and LinkedIn. We have seen our occupancy grow to 97% and our coworking leads and mailing list increase by 50% with the rebranding and redesigned website.
- Andrew N. | Sevenco Coworking
A STRATEGIC APPROACH
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Gil helped Mountain America Credit Union harness the power of content marketing to drive results for our home loans business. His methodical, strategic approach allowed us to develop appropriate messaging, offers and engagement opportunities through every stage of customer acquisition funnel.
- Brant S. | Mountain America Credit Union
POWERFUL STORIES AND EXCITING CONTENT
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Reaching our customers is easy – all it takes is a media budget. But engaging with them isn’t easy at all. For that, we need powerful stories and exciting content. That’s what we get from Gil.